Arnold Butler

Arnold Butler started as a salesman and believes the success he enjoyed was based in part on his ability to negotiate on his own behalf and as part of the sales team.

He says, "I enjoyed negotiating with clients and suppliers as part of my job and also on my own behalf when we needed a new car or any other major purchase."

His book is designed to  be a help for people who want to be better negotiators but don't have the time or maybe the budget to learn through professional coaching clinics.

Arnold wants to help readers get a head start with real life negotiating by giving you some of the best tips and advice which he learned and tested in the workplace.

Keeping it simple and straight-forward without using any technical or academic terms is the way we should negotiate unless we are working in an area where technical terms are commonly used.

His desire is the hope that the book will cut through the learning curve for you if you are new to deal-making or help you improve your results if you have been doing deals for a while. 

He believes that you will also find these tips helpful outside of your work. Everybody negotiates every day with their family, people in shops or other businesses and elsewhere. The book should help you in these situations too."

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