Harold Marsden
About The Author

Harold Marsden believes the Internet has great benefits for everybody.

He said, "I could also see that many people were making problems for themselves in the way they used it."

"The Internet offers more opportunities than ever for all kinds of businesses, Many businesses thought that they could just continue to use same promotion methods which worked in Main Street early last Century."

"Few people understood or were prepared for the problems which the hugely popular Internet would bring with it."

"A major concern for businesses is building and maintaining a premium reputation. They used to promote themselves by advertising and strengthen their links with the communities by supporting charities."

"If a customer had a problem, they would usually contact the manager who would sort it out."

"Now, the customer may be in another State or even another country and they may vent their unhappiness on the Net."

"That criticism may remain unchanged on the Net for years even if the company fixed the problem!"

Most books about Reputation Management focus on large businesses. They understand that any risk to their company's good name could cost them a lot.

At this stage, few people realize that almost everyone who uses the Internet could have their personal and professional success damaged by something in their Internet history even years after it happened.

Nothing that happens or is recorded on the Internet ever goes away. And, we need to be aware of how best to deal with all the information, good and bad, truth or fiction, which is there about us.

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