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                   About 
                    the Author 
                    
                  Brett McFall 
                  
                  There are only 2 things you 
                  need to remember about Brett McFall: Simple
                  and Free.  
                    
                  
                  1) He makes everything super 
                  SIMPLE to understand, 
                  so that no matter who you are, you can apply and profit from 
                  what he teaches immediately, and
                   
                  
                    
                  
                  2) Working with Brett is 
                  guaranteed to cost you NOTHING 
                  - you will always make money from any dealing with Brett. You 
                  will NEVER be out of pocket.  
                    
                  
                  He has been 
                  writing money-making ads since 1988. He's written well over 
                  8,500 ads and sales letters for huge companies right down to 
                  small and medium sized businesses including software 
                  developers, curtain manufacturers, worm farmers, air 
                  conditioning installers, entertainment venues, butchers, mail 
                  order businesses, stencil concreters, lawn mowers, shopping 
                  centres, accountants - 153 industries in total.  
                    
                  
                  He's studied 
                  over 80 books and courses on advertising alone
                  (most of which he's read more than 7 times each), as 
                  well as marketing, business and personal development programs. 
                  
                  Brett was 
                  Australia's first copywriter to offer a full-money back 
                  guarantee on anything he writes, and is a sales letter 
                  specialist. His minimum fee is $15,000. 
                    
                  
                  He is a frequent speaker at 
                  international marketing events. Has had articles published in 
                  national magazines like "My Business" and "Dynamic 
                  Small Business" ... and been interviewed on 
                  Australia's national radio 
                  broadcaster, ABC.  
                    
                  
                  Brett is the writer of sales 
                  letters and websites that have brought in over $1,000,000 in 
                  under 6 months (for a tax strategist) ... $743,000 in 
                  18 months (for a positive cash flow expert) ... 
                  $360,744 in just 7 weeks for the 
                  
                  World Internet Summit, and many more other 
                  projects. 
                  
                    
                  
                  He also provides Australia's 
                  most proven information on advertising through: 
                  
                    - 
                    
                    A free monthly online 
                    newsletter 
                    
                    "The McFall Report"  
                    - 
                    
                    A powerful advertising course 
                    for small business: "Inside Secrets Of Advertising"
                    - including a FREE coaching session with Brett  
                    - 
                    
                    A quick-start guide to 
                    marketing: 
                    
                    "The Lazy Way To Advertising Riches"  
                    - 
                    
                    Online digital products like: 
                    "The 30-Minute Marketing Miracle" - which comes with 
                    full master reprint rights.  
                    - 
                    
                    And every product is 
                    money-back guaranteed to coach business owners and 
                    managers how to create customer-generating, money-making 
                    advertising ... online or off.  
                   
                  
                  Occasionally, Brett also shows 
                  a small group of people his copywriting secrets LIVE, in a 
                  world-first called, 
                  
                  The Ad Camp. He is a co-creator of the only event 
                  in the world that brings the world's best internet experts to 
                  your doorstep, 
                  
                  World Internet Summit. Held in Australia, USA, 
                  New Zealand, Singapore, and UK. 
                  
                    
                  
                  Brett lives with his wife 
                  Lisa, in the beautiful Blue Mountains of New South Wales, 
                  Australia. They don't own any pets yet... but thanks for 
                  asking.  
                  WHAT OTHERS SAY 
                  ABOUT BRETT MCFALL: 
                  
                  "From Zero To $20,000 A Month With One Website And A Killer 
                  Sales Letter By Brett" 
                  
                    
                    "Just 7 weeks after launching our online business, we're now 
                    turning over a minimum of $20,000 a month, and 
                    look set to hit $30,000 a month very soon. I didn't quite 
                    believe it was possible, but his copy has turned our site 
                    into a pure money-making machine. In fact, it's the 
                    equivalent of having the world's best salesperson selling 
                    from our website 24 hours a day - yet we don't have to 
                    do a thing!" - Neal Baird, www.noprospecting.com  
                   
                    
                  
                  "My Website Is Now Pulling An Unheard-Of  Conversion Rate" 
                  
                    
                    "Brett, your sales letter rocks! While the average direct 
                    conversion rate is 2% - your letter is getting me 48.7%. And 
                    while I've heard the average website gets a 1% conversion 
                    rate - MINE is pulling a whopping 9%."  
                    - Zac Dillion, Swing Reaction System , 
                    swingreaction.com.au  
                   
                  
                   "$8,000 Makes $100,000 In 
                  Just Weeks" 
                  
                    
                    "Within just 18 hours of using Brett's copy, 
                    the increase in orders covered his fees and is still so 
                    effective we're reluctant to let anyone 'update' it. Simply,
                    we paid Brett $8,000 and we increased our profits by 
                    over $100,000 in just weeks! And the best part is . 
                    we can keep on using his copy and make hundreds of thousands 
                    of dollars more. We would not use anyone else, and people 
                    are free to contact me at 
                    
                    rick@webuyhouses.com.au for verification."
                     
                    
                    - Rick Otton, We Buy Houses, 
                    www.wrappack.com 
                   
                  
                  "3,148% 
                  Increase In Response!" 
                  
                    
                    "Last year I picked up only 
                    4 clients for the whole year from the Yellow Pages. So Brett 
                    McFall helped me tweak my ad just before I put it in the new 
                    edition. The results? Unbelievable!
                    
                    In just the first 7 weeks I've picked up 17 clients! That's 
                    a 3,148% increase in response!! And I've also 
                    turned away another 5 clients because I haven't had time to 
                    get to them. What's more, I've actually had to sell 40% of 
                    the business because I can't keep up with the workload. It's 
                    got to the point already that I am turning away more calls 
                    than I can take. And it's great because I'm charging a 
                    really good price - yet still getting their business.
                    
                    Brett's advice is going to make me tens of thousand of 
                    dollars."  
                    - Justin Stone, Bayside Maintenance Group, 
                    Victoria Point, Qld 
                   
                  
                    
                  
                    
                      
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